Trusted by innovation labs, thrives delivering in emerging markets and brings peace of mind to multi-national clients.

I work globally supporting clients with research, strategy and design. I also lead creative workshops and teach.

I believe understanding the 'why' behind people's behaviour allows us to create concepts and ideas with longevity that serve the needs of people and society.

In our increasingly data-saturated world, there is pressure for data to lead the way. I use non-traditional and traditional research methods in-hand with data. Getting face-to-face to reveal not just what is happening, but also, why.